You are a startup and want to build a hardware product. But how do you ensure whether it will be a success or failure? The answer is simple

The germination of an idea to a product needs to go through a streamlined process to realize the vision to its fullest.

Designing plastic products is a heterogeneous job. It combines understanding your customers' needs, enhancing their experiences

The medical device development process necessitates the completion of specific stages to ensure design control and the creation of a product

There are several different reasons why a product redesign might offer exciting commercial possibilities. Of course, not all of these reason

As product designers, we believe in good product design for its own sake. It is our passion, after all! However, why should you care? Why is

The consumer market is growing rapidly too: here, PwC predicts a jump from $72 billion in 2015 to $236 billion in 2020. Between them, busine

We understand the struggle of limited resources; that is why it is important not to rush the design phase in your eagerness to get your desi

The goal of designing any product has to be to make it easier to get things done for its users. It is about problem-solving; about visualiz

So, how can you design a product that keeps the user at its centre? How can you ensure your product gets accepted by your target audience an