Locked Coke – Coke Bottle With a Smart Lock
Elevate Gifting with Our Creative Box Packaging Design Expertise
Experience Diwali like never before with our ‘Locked’ bottle, a creative box packaging design that blends technology and tradition. Fitted with a Bluetooth-enabled cap, it opens only in the presence of the sender’s mobile phone, creating a unique celebration. Our collaboration with Ogilvy India encompasses the full spectrum – Industrial Design, UI/UX Design, Mechanical Design, Electronics Design, Electrical Design, Software development, Prototype development, and Manufacturing. Join us in redefining the art of gifting with our innovative product design studio.
The ‘Locked’ bottle is fitted with a special Bluetooth-enabled cap, that is programmed to open only in the presence of the sender’s mobile phone. The concept is in line with Coke’s #MilkeHiManegiDiwali campaign, which encourages consumers to meet and celebrate this Diwali in person.
This is a first-of-its-kind product innovation by Coke in India. The bottle can be ordered via a microsite by filling in the gift recipient’s residential address and a customised festive wish or message. The recipients will then receive the customised bottle via delivery, which will be pre-programmed to detect the presence of the sender’s mobile phone in order for it to be unlocked. This unique bottle acts as a symbolic reminder of a promise made to meet in person.
Criador Labs has worked with Ogilvy India and delivered the Industrial Design, UI/UX Design, Mechanical Design, Electronics Design, Electrical Design, Software development, Prototype development, and Manufacturing of the smart locks for this project.
Here’s the functionality of the lock – Video
You can visit the campaign video here – https://youtu.be/8MVrlpqK8Ss
