Packaging design involves creating an attractive and functional package for a product, combining visual elements, materials, and structural design. The process includes research and briefing to understand the target market, brand, and packaging objectives. Multiple design concepts are generated, exploring various visual styles and structural possibilities. The chosen concept undergoes sketching, iteration, and visual development for detailed representation. The final design is approved and prepared for production, considering technical aspects and collaboration with production experts. Evaluation and feedback are used for future improvements.