UI/UX design involves creating interfaces and experiences for digital products, focusing on visual aspects (UI) and overall user experience (UX). The design process includes research, user personas, and user flows to understand user preferences and motivations. Wireframing is used to create low-fidelity layouts outlining the interface structure and hierarchy. Visual design involves creating high-fidelity mockups with colors, typography, and branding elements. Prototyping and usability testing gather feedback, identify issues, and refine the design through iterative cycles, leading to the final implementation and post-launch evaluation.