Brand Activation Products at Criador Labs
At Criador Labs, a leading product development company in India, we specialise in brand activation by designing and building custom, tech-enabled physical products that elevate live brand experiences. From interactive installations and smart giveaways to sensor-based displays, our focus on engineering-led execution ensures your campaign is brought to life with precision.
As an engineering-led team, we handle end-to-end development, from functional prototypes to scalable activations. Our in-house expertise spans industrial designers, embedded hardware, and software engineers, all collaborating to build robust, user-ready brand engagement tools.
Our Build-Focused Brand Activation Workflow
Our execution-driven product development process ensures that every build delivered as part of our brand activation services is field-ready and highly functional. From idea to installation, each phase is geared towards quality and real-world usability.
- Discovery & Feasibility Mapping: We begin with understanding the project brief, the intended use environment, and the user interaction flow. Next, our team assesses the dimensions, mechanical structure, embedded systems, and sensor possibilities to ensure the concept is technically viable.
- Prototyping & Validation: In the prototyping stage, we develop 3D mockups, hardware demos, and test UX pathways to validate interaction early.
- Fabrication & Assembly: This is followed by fabrication and assembly. Further steps include fabrication and assembly, where we use CNC machining and finishing techniques to deliver small-batch, production-quality builds.
- Deployment & Interaction Tracking: Our team also provides deployment support, including installation and on-site testing. When applicable, we incorporate interaction tracking by integrating sensors and data capture tools to monitor user flow and engagement metrics.
Product Types We Develop for Activations
As a trusted product development agency, we develop tech-enabled products that help brands engage users through real-world interaction. Unlike visual branding or campaign messaging, our focus is on creating a hardware-driven brand experience that can be touched, interacted with, or worn.
- Interactive Displays & Product Pods: Our product categories include smart retail displays with motion-triggered lighting, sound, and content reveal features, and product experience pods such as interactive kiosks and mechanical setups for guided engagement.
- Immersive Tech, Event Hardware & IoT Installations: We also develop AR/VR hardware integrations, including custom mounts and physical markers. Our trade show hardware offerings include branded physical setups, modular enclosures, and transportable structures. In addition, we build IoT-connected installations that gather real-time data on user interaction and engagement.
- Custom Brand Collaterals: We also specialise in custom brand collaterals, which are unique, tactile branded products like the Coke lock, designed for giveaways and social media triggers.
Core Technology & Fabrication Capabilities
- Embedded Intelligence & Interactive Systems: We use platforms like Arduino, STM, and ESP32 to develop robust embedded systems that power interactive brand experiences. They are combined with motion, proximity, and capacitive touch sensors to allow responsive, intuitive interactions that enhance user engagement.
- Design Engineering & Rapid Prototyping: We focus on functional and aesthetic mechanical design, which aligns well with the brand vision. Tools such as 3D printing, vacuum casting, and laser cutting are used to rapidly create and refine prototypes to assess usability and fit and finish in the early development process.
- Immersive Tech & Fabrication Capabilities: For immersive AR/VR experiences, we support Unity and WebXR integration with physical hardware components. Our in-house protoshop includes CNC machining, sheet metal forming, and foam/wood fabrication, which allows us to deliver small-batch, production-quality builds with precision and consistency.
Execution-Ready Activation Product Process
- Project Briefing & Technical Feasibility Mapping: We begin by capturing the brand's objectives, campaign context, and functional requirements. This stage also involves identifying key constraints such as size, material choices, power needs, and intended interaction flow. Our engineering team evaluates feasibility early on to ensure a technically sound and execution-ready concept.
- Design Engineering & Visual Simulation: After feasibility is confirmed, the concept is developed into detailed CAD models that capture physical structure and ergonomic intent. Mock-ups are created alongside these models to ensure early-stage review of the aesthetics, design forms, and dimensions. This ensures alignment before moving into functional development.
- Interactive Prototyping & Technical Validation: In this phase, interactive prototypes with actual simulated tech components are built, which may include electronics, sensors, or connectivity modules. We deeply test the working models for durability, functional performance, and integration to validate the complete user experience.
- Production Strategy, Assembly & Deployment Support: Once the prototype is validated, materials, fabrication processes, and sourcing logistics are finalised to match the product's scale, budget, and environmental needs. Our team ensures a smooth transition from prototype to launch-ready product by managing production, overseeing precise assembly, and supporting deployment with on-site calibration and testing.
Why Criador Labs for Activation Hardware?
- Specialist Build Partner: As a product design agency with our in-house expertise in product design, embedded systems, and mechanical engineering, we serve as a reliable, engineering-driven partner, not a camping agency.
- Rapid Prototyping & Iteration: Our fast prototyping approach helps the quick transformation of ideas from sketch to testable models, facilitating early feedback and improvements.
- Small-Batch Production Ready: We build limited-run units for activations without compromising quality or performance.
- Tailored for Activation Experts: We collaborate with brand teams, creative agencies, and tech studios to turn concepts into engaging, interactive experiences.
- Deployment Support Across India: We provide end-to-end support, from build to on-ground implementation, including logistics, calibration, and site readiness.
Let’s Build Something Tangible
We go beyond offering services; we partner with you to bring interactive ideas to life through engineered builds. Whether you are a creative agency, a brand team, or a tech studio, we co-create experiences that are not only functional but truly unforgettable. Let’s transform your next activation into something tangible, responsive, and remarkable.
FAQs for an IoT Development Company in India
As a specialist brand activation agency, we build a range of physical activation products, including interactive displays, kiosks, experience pods, and custom hardware tailored for brand activations.
Yes, we specialise in embedding sensors and electronics to make activations interactive and engaging.
Yes, we manage fabrication, assembly, and pan-India shipping with deployment support as per requirement.
We work with both brand agencies and direct clients, including tech studios and in-house brand teams.
