• Team Criador Labs

Mixer Grinders

Criador Labs | Product Design Firm | USA & India



Bajaj Stormix

As bajaj has been making mixer grinders for a long time, they focus on powerful motors and unbreakable containers. The Bajaj stormix is their new design where they have worked on form for simplicity and powerful motor for less noise while grinding. In this design, they have thought about the color too, as white gets dirty very quickly due to the stain of chutney and juice.

But looking into the usability perspective, they have considered longevity but analyzed the making process of juice, chutney, and masala. But, they haven’t looked into visibility perspective in the making process. The user checks it many times for the perfect consistency they want. So, they have to always open the lid after using the mixer, but if bajaj added a transparent section in the cap, the problem would be solved.



Butterfly Jet Elite

Butterfly is known for its quality and its different design considering their user. Jet Elite is one of the new designs for hassle-free and smooth operation. After analyzing the design of the mixer grinder seems they have considered the usability and longevity of the product. After going through the customer review, the problem is the Rubber ring which is needed to fix the cap to the jar; some food gets stuck in the line it is difficult, so the design of the ring can change or can provide simple cleaning tool with the product it will also help to clean the juice jar too.



Prestige Delight Plus

Prestige is known for its kitchen appliances. Their new design, Prestige Delight Plus, where they have focused on it should be Colorful, Stylish and Powerful .where they have used the Copper Winding Motor and changed color theme yellow and black. They have provided 3 Stainless Steel Jars, 1 juicer jar and haven't changed the design of jars. This design mixer’s bottom is very bulky; it will take a lot of space and can create difficulty to store in the kitchen with the containers. They can make it a less bulky product or design container which can be stacked or does not take a lot of space. There is no other problem as such from the usability perspective.



Bosch Appliances TrueMixx Pro

Bosch designed a lot of different kinds of products. Bosch appliances truemixx pro mixer has been designed considering HiFlux motor, Stone Pounding Technology, Active flow breaker, lid locks, etc . starting from the lid they have designed considering usability perspective as they gave hand free grinding process by providing locks on the lid. They have provided four jars with a spatula to remove chutney. Three of the jars are made of metal, but as per the review by the user, the metal jars, while grinding, heats up.



Philips HL7707/00

Philips has designed affordable and good-quality mixer grinders for so many years. Philips HL7707/00 is one of the new designs; they have provided 4 jars claimed to be chef pro jars for slicing, chopping, juicing, and kneading. They have also worked on the machine; its Compact design takes minimum space for storage and on ergonomically designed body structure provides sturdy operation while grinding harsh ingredients. They have also made containers dishwasher safe.


Analysing Philips HL7707/00 mixer grinder, they have looked into usability and storage purposes while designing it. They can improve the usability by giving the customer a cleaning tool with the mixer as it will help the user clean the jars as they struggle to clean them because of sharp bends. This will solve the problem.