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  • Writer's pictureTeam Criador Labs

The Integral Role of a Product Designer: A Comprehensive Guide for Business Owners

Product Design Sketches at Our Studio
A product designer plays a crucial role in shaping the user’s experience

In the dynamic world of product design and manufacturing, the role of a product designer is pivotal. This blog post aims to shed light on the multifaceted role of a product designer, especially in the context of product design companies in India.

The Role of a Product Designer

A product designer plays a crucial role in shaping the user’s experience with a product. They are responsible for understanding the user’s needs, conceptualising solutions, and translating those concepts into tangible products. Their work involves a blend of art, science, and technology.

Understanding User Needs

The first step in the product design process is understanding the user’s needs. This involves conducting user research, creating user personas, and defining user scenarios. The goal is to gain a deep understanding of the user’s needs, preferences, and pain points.

Conceptualizing Solutions

Once the user’s needs are understood, the product designer begins to conceptualise solutions. This involves brainstorming, sketching, and creating wireframes and prototypes. The goal is to explore a wide range of possible solutions and then narrow down to the most promising ones.

Translating Concepts into Products

The final step in the product design process is translating the chosen concept into a tangible product. This involves detailed design, material selection, and collaboration with engineers and manufacturers. The goal is to create a product that not only meets the user’s needs but is also feasible to manufacture and profitable to sell.

The Impact of Product Designers in India

India has a growing community of product designers and design studios, with some notable figures and firms contributing to the field. Companies like Tata Elxsi, Elephant Design, and Criador Labs are leading the way in creating innovative products for both the Indian and global markets.


The role of a product designer is integral to the success of any product. By understanding the user’s needs, conceptualizing solutions, and translating those concepts into products, they play a pivotal role in shaping the user’s experience. As such, they are a valuable asset to any business owner or founder.

This blog post is intended for business owners or founders interested in understanding the role of a product designer. It provides a comprehensive overview of the role and offers insights into the impact of product designers in India.

Please note that the views and opinions expressed in this blog post are those of the author and do not necessarily reflect the official policy or position of any product design studios in Bangalore or elsewhere.


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