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  • Writer's pictureTeam Criador Labs

What is a Design Concept and Why is it Important for Product Design?

A design concept is the core idea that drives the design of a product. It is a collection of sketches, images, and a written statement that explains the purpose, goals, and values of the product. A design concept helps the designers and developers stay on track throughout the creative process, ensuring that they deliver a product that meets the needs and expectations of the target users and the market.



A design concept is not just a visual representation of the product, but also a strategic tool that guides the decision-making and problem-solving in the product design process. A design concept helps answer questions such as:


  • What problem does the product solve and for whom?

  • What are the unique features and benefits of the product?

  • How does the product stand out from the competition?

  • How does the product align with the brand identity and vision?

  • How does the product fit into the user’s lifestyle and environment?

A design concept is usually developed through research, brainstorming, ideation, and collaboration with stakeholders. It is often presented as a design brief, a document that summarizes the key information and requirements of the product design project. A design brief typically includes:


  • A background and context of the project

  • A problem statement and a user persona

  • A market analysis and a competitor analysis

  • A design vision and a value proposition

  • A list of design objectives and constraints

  • A mood board and a style guide

  • A sketch or a prototype of the product

A design concept is not a final or fixed solution, but rather a flexible and iterative framework that can be refined and improved as the product design process progresses. A design concept should be tested and validated with users, stakeholders, and experts, and revised based on the feedback and data collected. A design concept should also be aligned with the technical and business feasibility of the product, and consider the cost, time, and resources involved in the product development and launch.


The benefits of having a design concept are:

  • It helps create a clear and shared vision of the product among the design team and the stakeholders

  • It helps focus and prioritize the design efforts and resources on the most important and relevant aspects of the product

  • It helps generate and evaluate multiple design ideas and solutions, and select the best ones for further development

  • It helps communicate and demonstrate the value and potential of the product to the users and the market

  • It helps ensure the consistency, coherence, and quality of the product design and user experience

At Criador Labs, we are a product design studio based in Bangalore, India, that offers end-to-end product design solutions for digital and physical products. We have worked with clients from various industries and domains, such as healthcare, education, agriculture, automotive, etc. We follow a systematic and effective product design process, which starts with creating a design concept based on the client’s needs and expectations. We use the latest tools and technologies to design, prototype, test, and develop innovative and cost-effective products that solve problems, meet needs, and delight users. Contact us today and let us help you turn your design concept into reality.


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